Talent representation — creator partnership
We represent Ella Mrsic, an Australian creator at the exact start of her breakout. Her latest reel is approaching 14 million views and is still climbing. She is launching into swim and lifestyle content off the back of that momentum — and this September she's in Vanuatu on a partnered resort shoot, creating content for the resort hosting her. This is a proposal to make Fae the label she wears through all of it.
All numbers organic and current at time of writing — still climbing daily. Live insights available on request.
Every brand says they want to find creators before they blow up. This is what that moment actually looks like.
Ella isn't an established swimwear creator — that's precisely the opportunity. Her latest reel has done nearly 14 million views and over 800,000 likes, entirely organically, and brought more than 4,000 new followers with it. The audience arrived before the niche did. She is now committing to swim, travel and UGC content as her lane, and she wants Fae to be the label she builds that lane around.
For Fae, the maths is simple: gifting-level cost, a creator with proven viral instinct, and first-mover position before her rates reflect her reach. If her next reels perform anywhere near her last one, Fae is tagged on them.
The window matters. She shoots Vanuatu 21–28 September. Content decisions for the trip are being locked in the next two weeks.
This isn't a mail-merge pitch to every swim label in Australia. Fae is the specific brand Ella wants to build her lane around — for reasons that go past the product.
The design language. Timeless, sexy silhouettes that celebrate the female form — vintage glamour with a modern edge. Fae's pieces don't look like everyone else's, and that matters on camera: distinctive product is what makes a viewer stop and ask "whose is that?" in the comments.
The mission. A women-led Australian label, born in Byron Bay, built on empowering women to feel unapologetically themselves — which is exactly the energy Ella's content runs on. Pieces crafted from premium recycled fabrics and made to last beyond a season, with $1 from every order supporting ocean conservation through i=change.
The poetry of the placement. A brand that gives back to the ocean, shot in the clearest water in the South Pacific. The values aren't a footnote here — they're the content.
From 21–28 September, Ella is on location in Vanuatu in partnership with Warwick Le Lagon, Port Vila — the resort hosting her — creating the resort's content for the week. This is a working shoot with a brand partner already attached, not a holiday with a camera in the bag.
That partnership is Fae's bonus: the resort content Ella shoots, she wants to shoot in Fae — putting the label in front of the resort's audience as well as her own, at no extra cost. Lagoons, reef water, island light, a week of dedicated shooting — the exact world Fae's product lives in.
Concepts developed for this trip, in the style of the reel that just did 14M views — hook-first, native to the platform, built to travel. Fae selects the direction; nothing posts without the collaboration terms agreed.
Travel fit to first swim — one cut, airport to lagoon, landing in Fae. Built around trending audio, engineered for rewatches.
Packing the gifting pieces for the trip, talking through each one to camera. The exact format brands re-run as ad creative.
Slow-motion golden hour in the water — each piece given its own editorial moment. The one that lives on Fae's own grid.
Voiceover day-in-the-life at the resort wearing Fae throughout — bikinis in the water, resortwear from lunch to sunset. Authentic wear-testing, not a lookbook.
The full gifting package tried on against the water — fit, feel and honest reactions, shot where swimwear is meant to be seen.
No vague "some content" promise. This is the package, in writing, delivered on a schedule.
From the concepts above, Fae tagged and credited on every one. Concepts agreed with Fae before the trip.
Across the week on location — unboxings, behind-the-scenes, wear moments, all tagged with handle stickers.
Stills or carousels shot on location, tagged and captioned around the pieces.
Everything delivered is Fae's to reuse — organic, paid ads, site, email. Raw footage available on request for Fae's own edits.
Four steps, one hard date: pieces need to be with Ella by 14 September to make the trip.
Fae confirms gifting and picks the pieces it wants featured. Concepts locked together over email.
Gifting package lands with Ella in Australia, with time to plan every look before departure.
Seven days on location at Warwick Le Lagon, Port Vila. Stories run live from location; reels are captured across the week.
All reels and posts live and delivered, performance recap sent, and a conversation about what an ongoing partnership looks like.
Fae's favourite bikinis, plus a couple of resortwear pieces to carry the content from the water to the rest of the resort. No fee, no retainer, no media spend. In return: a full week of dedicated content from a resort-partnered shoot, a defined deliverables package, complete usage rights — and Fae worn through the resort's content as well as Ella's own.
If the content performs — and her track record says it will — the follow-up conversation is an ambassador arrangement, with Fae already holding first position in her feed. If it doesn't, Fae has risked postage.
We'd love a yes by early September so the pieces make the flight.